All Issues
2023
Vol. 42 (2)
Hsin-Lu Chang & Yu-Hsien Kung: Copywriting Strategies in Tourism Facebook Fan Page Marketing: Investigating the Role of Gender Differences
Cheng-Yun Tsang: A Study on Digitalization of Financial Supervision: An Actor-Network Analysis of Taiwan’s Internet-only Bank Supervisory System
Peng-Yu Li & Shu-Ling Cheng: A Study on the CSR Disclosure of Two International Retailers: Carrefour and President Chain Store Corporation
Vol. 42 (1) (SPECIAL ISSUE ON DIGITAL TRANSFORMATION CASES)
Cheng-Hsui Chen, Ming-Chang Huang, Chi-Hung Chung, Shih-Ping Sun & Wei-feng Nien: The Direction of Digital Transformation of Nongwei Greens: The Dilemma towards Customer Management or Farm Management
Yu-Chen Wei: Dr. Kids Creativity Education—Choice of Business Model for Digitizing Educational Products
Ming-Chien Chiu, Hsiu-Li Liao & Hsin-Ying Lee: PlastiCircular Cups by Blue Ocean Vision—The Digital Transformation of Disposable Paper Cups
Chiung-Hsiang Lin, Yi-Chun Lin & Chi-Ching Wang: CHING SENG TONG Cosmetic Co., Ltd.—Own Brand Digital Experience Marketing by “Prefect Beauty”
Hsiu-Fang Chien & Cheng-Ta Chiang: Zhangmen Craft Brewery—Is FB Social Media OK?