Vol. 31 (4)

• Rong-Ruey Duh & Chao-Hsin Huang : Interpretation of Uncertainty Expressions in Financial Accounting Standards

• Cheng-An Tsai & Chui-Ruang Cheng : Corporate Entrepreneurship has Multiple Attributes: Exhibiting Varied Way of Pursuing Performance?

• Ming-Guan Huang : Modeling and Assessing the Quantity Flexibility Contracts for Seasonal Products with High Demand Volatility

• Tsai-Yuan Lin & Yun-Yao Cheng : Changes in the Intellectual Structure of Strategic Alliance Research, 1980-2009

Vol. 31 (3)

• Chia-Pin Chen, Chih-Wen Hsu, Yi-Hsun Lai, & Tsung-Hsun Lien : The Procyclicality Phenomenon in Bank Lending Behavior: An Empirical Test of Institutional Memory Hypothesis

• Wei-Hsin Hsiang, Se-Hwa Wu, Shun-Hui Yang, & Tung-Hsien Alan Chen : Gatekeeping Creative Ideas and Innovation Performances

• Lien-Ti Bei, Ming-Yi Chen, & Chi-Chieh Liu : The Relationship between a Leader’s Traits, Corporate Culture, and Brand Personality: A Longitudinal Viewpoint

• Chun-Chang Lee : Brand Loyalty to Housing Brokerage Firms －From Buyers’ Viewpoint

Vol. 31 (2) (SPECIAL ISSUE ON MANAGEMENT CASES)

• Li-Ting Huang, Chun-Der Chen, Mei-Ju Chen, & Chia-Chen Wang : Brand Management and Marketing Maneuvering in the China Market: Fashion Guide’s Innovative Way of Utilizing Integrated Marketing Communication

• Sze-hsun Sylcien Chang : Hong Yuan – An Innovative Food Product Supply Chain

• Yu-Shih Lee & Wenchieh Wu : CoCo Fresh Tea & Juice – Collaborative Entry Mode into Chinese Market

• Chun-Ju Wang, Chih-Ming Chung, & Jyh-Liang Guan : Unitech Computer Co., Ltd.: The Second Distribution Center

• Fen-Hui Lin & Yu-Ting Hsiao : Wretch.cc – We Come, We See, We Blog

• Alex YiHou Huang & Hui-Ling Shen : The Case of Split between ASUS and Pegatron

• Yu-Hsieh Sung, Su-Houn Liu, & Hsiu-Li Liao : Case of the “HappyTour” Website – Project Planning Using Structured Method

Vol. 31 (1)

• Ping Wang, Chi-Chun Lo, Kuo-Ming Chao, & Tzu Chia Wang : Risk Assessment of Cloud Services

• Lu-Jui Chen, Hsien-Tung Tsai, & Feng-Hsu Liu : The Determinants and Consequences of Subsidiary External Embeddedness

• Yu-Ting Yang, Hung-Yi Lu, & Hsin-Ya Hou : Determinants of Viewing Behavior: A Study on Japanese Fashion Magazine Readers

• Ming-Te Liu & Cheng-An Tsai : Consensus Map of Click-Through and Constructs’ Evaluation for Internet Advertisements