• Corporate Entrepreneurship has Multiple Attributes: Exhibiting Varied Way of Pursuing Performance?

Abstract

The behavior model of corporate entrepreneurship (CE) adopts the entrepreneurial orientation (EO) to measure the firm’s entrepreneurship. Most studies combined different dimensions of EO into one single factor. However, some scholars have argued that EO should be a multi-dimensional variable and vary independently. As a consequence, the dimensions of EO may relate differently to firm performance. Past empirical studies mainly focused on three dimensions of EO, including innovativeness, proactiveness and risk-taking. This study suggests that firm with entrepreneurship have four dimensions of innovativeness, proactiveness risk-taking and opportunity-pursuing strategic behaviors. Through conducting an empirical survey of 222 samples in Taiwan industry, this study verifies that these dimensions of innovativeness, proactiveness risk-taking and opportunity-pursuing are four subdimentions of corporate entrepreneurship. Moreover, inonvativeness EO or opportunity-pursuit EO has positive relationship with firm performance respectively. Risk-taking EO has an inverse U shape relationship with firm performance. This study proposes a unique view of risk-balanced, which is quite different from the traditional perspective of CE in risk-taking.

Keywords: Multi-Dimensional Corporate Entrepreneurship, Firm Performance, Risk-Balanced