Human Resource　

2022.06.24　Why You Should Start Building Your Employer Brand

Employer branding has now developed into a global trend. Due to abundant flow of international talent, employer branding has become the most efficient way to recruit the most appropriate talent. By building a specific and strong employer brand, enterprises can attract talented individuals whose values match those of the organization. Wisely executed employer branding has a highly positive impact on employees’ behaviors, attitudes, and willingness of retention.