VOL.33, 2014
Vol. 33 (4)
Chung-Hua Shen, Hau-Min Chu, & Yu-Chun Wang: How Do Political Connections Affect Firm Value?
Chao-Shi Wang: The Self-evaluation from Share Repurchase Plan and Manipulation.
Shu-Hui Chuang, Hong-Nan Lin & Cheng-Pei Wu: The Influence of Online Product Reviews on Consumer Purchase Intentions: The Moderating Roles of Cognitive Need and Product Knowledge.
Wen-Hong Chiu, Chen-Tong Chang, Hui-Ru Chi, & Shieh-Liang Chen: Exploring Innovation Model and Evolution of Cloud Services: Case Study of Chunghwa Telecom.
Vol. 33 (3)
Po-Kai Huang: The Policy Performance of NFSF and Slippage in Futures Markets
Kun-Li Lin & Yu-Li Huang: Is the Diversification of Bank Income the Bright Side or Dark Side? A Global Perspective
Min-Hua Kuo, Po-Kai Huang, & Pi-Fang Hsu: Impact of e-Stock-Investors’ Involvement in Virtual Communities on their Investment Behaviors
Yueh-Chin Chen, Ming-Hong William Tsai & Ming-Ji James Lin: An Exploratory Study of Constructing Moderation Mechanisms of Business Failure and Resilience for Entrepreneur
Vol. 33 (2) (SPECIAL ISSUE ON MANAGEMENT CASES)
Hsiao-Jung Chen & Yueh-Yuan Hsu: Gallant Ocean International Inc.: Creating a Win-Win Situation by Forming a Joint Venture in Vietnam
Ting-Ling Lin & Mei-Chen Hsieh: Competence Positioning and Competence Marketing: Pacific Cycles Inc.
Hsiu-Ying Huang, Ming-Huei Hsieh, & Yi-Fang Chiang: The Expanding Strategy of Tayohya in China’s Home Furnishing Market
Shu-Chen Yang, Mei-Ju Chen, Jen-Ruei Fu, Hsin-Yun Hu & Tony Wu: Affiliate Marketing Strategy with Profit Sharing - Microprogram’s Life+ Service Platform
Pei-Ling Wu & Kuang-Hui Chiu: E-King-E Co.—Get Rid of Lunch Mess
Yau-Sheng Tsai, Sen-Kuei Liao, & Hsin-Lan Wu: Building Multi-Brand Innovation Value: Thermaltake
Lan-Ying Du, Xiao-Dong Chen, & Xiao-Bo Sun: Customer Satisfaction Management in Guangdong Mobile Service Center(Jiangmen)
Vol. 33 (1)
Tsuen-Ho Hsu & Jia-Wei Tang: An Analytic Model for Developing Strategies of Customer Relational Management
Chung-Hui Tseng: Consumer Evaluations of Price Cues and Semantic Cues in Gift Promotions
Chih-Hui Hsiao & Chin-Fa Tsai: The Impact of Negative Double Jeopardy Effect on Co-brand Evaluation and Buying Intention
Chin-Tsun Shih: The Content Construction Analysis of Comparative Advertising Cases