• Affiliate Marketing Strategy with Profit Sharing - Microprogram’s Life+ Service Platform

Abstract

Under the support of the department of commerce, MOEA, Taiwan, Micrprogram constructed an online platform which was named as Life+ so that small-and-medium-sized and micro businesses can implement the service of micro payment through adopting Life+ platform. Although this is a brand-new and innovative business model, Microprogram encountered a problem in deciding to attract customers or businesses first. Customers have no motivation to use Life+ platform with a small number of businesses and Life+ platform is a less attractive information system to business without a large number of customers. The purpose of this case study is to discuss several issues of how Microprogram can attract customers and businesses to Life+ platform, how businesses can increase their profit through participating Life+ platform, the role of mobile technology, and how Microprogram can cooperate and compete with other micro payment or loyalty program platforms. This case study also intends to introduce the concept of affiliate marketing, network externality, profit sharing, location-based service, QR code.

Keywords: Affiliate Marketing, Profit Sharing, Network Externality, Location-Based Service