Vol.42 Issue.1, 2023 (SPECIAL ISSUE ON DIGITAL TRANSFORMATION CASES)
Dr. Kids Creativity Education—Choice of Business Model for Digitizing Educational Products
Dr. Kids Creative Education is a micro-enterprise established in 2009. Its business model is to develop science education, math board games, and building block sets by leveraging its strengths in creative curriculum design, and to operate after-school clubs and camps in partnership with elementary schools and organizations, sending instructors to teach and profit from providing teaching services. The team of just seven members, including the founder, generates over TWD $11 million in annual sales revenue. Although the government has been promoting online education for the past decade, it was only after the local outbreak of the COVID-19 epidemic in 2021, which continued for more than a year, that Taiwan’s consumers began to be more receptive to the digitization of educational products. After developing synchronous online courses in 2021 and gaining market recognition, Dr. Kids hopes to open up new prospects for the company by launching asynchronous courses. However, lacking the technology to do so, the company will have to work in cooperation with external partners in order to achieve the digital transformation. This case study focuses on how to make the best choice by analyzing the potential market and the costs and benefits of various cooperation models.
Keywords: Digital transformation, Educational services industry, Online learning, Business model, Cost-benefit analysis
Yu-Chen Wei (2023), "Dr. Kids Creativity Education—Choice of Business Model for Digitizing Educational Products," Management Review, 42(1), 189-212. https://doi.org/10.6656/MR.202301_42(1).ENG189