• The Study Group of Benchmarking on Writing a Case – The Speedboat Project

Abstract

For master’s and PhD students or teachers of colleges and universities, writing a case is a consolidated learning of theory and practice, and it also meets the needs of the school for journal submission. However, to complete a TSSCI journal-level case writing, it is necessary to have the source of a case story and the lead author with professional case writing training ability, both of which are indispensable. The output of case writing is quite difficult, and how to effectively complete a case with publication quality is a topic worthy of discussion. This case takes the value co-creation of implementing the “Speedboat Project” as the core topic and discusses a knowledge sharing virtual community composed of volunteers. The members can freely participate in this virtual community, practically execute the cases of “matching and coaching activities”, and the teachers will match members’ resources, divide the members into groups to learn and cross the threshold of case writing, and help solve the problem of members who do not know how to write cases. Through the discussion of this case scenario, students are guided to understand the related theory of virtual community and value co-creation. Stakeholders may participate in the value co-creation platform and understand how virtual community operators responsibly perform platform activities, and members are attracted to join in the community, creating the value of the community together and thus provide specific, constructive suggestions and practical reflections.

Keywords: Virtual Community, Project Management, Value Co-creation, Governance Mechanism, Stakeholders