• Estimating Forward Business Development Model of TV-Commerce: Case Study of ET Mall

Abstract

The new business model has been motivated and created steadily in response to emerging digital times. After SARS events, the out-shoppers under TV commerce’s convergence had ever been exploded, in association with the uneasy contingencies in physical shopping connectivity. Under the continuous mobile communication techniques, this original TV commerce which had ever made good prospects in long-tail business has been confronted with more challenge and strong competitive pressure. In this article, we investigate the ET Mall’s robust golden age, stimulated by the non-store TV commerce in conjunction with its initiative and innovative retailing, and help identify some important cause for the subsequent declining. We apply an evaluative inter-industry interdependence matrix to calculate its less forward and more backward linkages during its golden-age period, respectively. Our findings are intended to build a new symbiotic-balanced chain for the media retailer sensitively measured by the relevant forward-linkage revaluation, and to help fight for and faced with high shake-out as well as its chaos life span.

Keywords: Non-Store TV Commerce, Input-Output Interdependence, Industrial Chain Symbiosis