• Taiwan Yuan-Li Handiwork Association: The Beauty of Small or the Fullness of Big?

Authors: Bau-Jung Chang & Hao Wang

Pages: 217-231


Publish date: 2017/04/01

Download: PDF


The Taiwan Yuan-Li Handiwork Association emerged from the San-Jiao Community Development Association. Since 2003, president Yeh has worked to recover the disappearing rush-weaving craft, which has a history of almost 300 years. In this effort, more than ten women with rush-weaving skills have been located and their old memories stirred, and the inheritance of rush-weaving craft and culture has been restarted. However, the mixed nature of social enterprises involves decision-making dilemmas about operations.

To promote traditional rush-grass weaving crafts, the Taiwan Yuan-Li Handiwork Association has held many workshops and won awards in a various product design competition. Should the association’s future development focus on the comprehensive cultural and creative industry that combines eco-development of rush grass, rush-weaving inheritance, product design, and marketing, or should it retain its original intention, cultural preservation focused on propagating rush-weaving skills and product design? This case’s objectives are to enable students to understand social enterprises’ characteristics, challenges, dilemmas, and their positioning in choosing business models.

Keywords: Social Enterprise, Positioning and Business Model, Enterprisization of Nonprofit Organization


Bau-Jung Chang & Hao Wang (2017), "Taiwan Yuan-Li Handiwork Association: The Beauty of Small or the Fullness of Big?" Management Review, 36(2), 217-231. https://doi.org/10.6656/MR.2017.36.2.ENG.217