• The Prelude of Speed 3D Inc.: Marvin’s Dilemmas

Abstract

In this individual-level field case we pursue the objective for students to realize what entrepreneurship is. The case focuses on CEO Marvin Chiu’s three dilemmas and turning points in his professional career of software marketing for around 20 years. It also describes the key person, Steve Chang, who is an entrepreneur and has influenced Marvin immensely. Marvin has accordingly become an outstanding professional manager but not an entrepreneur yet before he starts up Speed 3D Inc. In the mobile age, the 3rd dilemma encountered when Marvin was hard to choose between starting up a company in the 3D industry and accepting the CEO position in a big famous company to develop the IoT. The case serves as a vehicle to enlighten students to clarify the natures of entrepreneurship, entrepreneur, and startup. It also offers the opportunity for students to learn what the nature differences in the mindsets between the entrepreneur and the professional manager.

Keywords: Entrepreneurship, Entrepreneur, Start up, Market