• Decision Making of Transnational Education Market Promotions and Allocations

Abstract

After Taiwan joined the World Trade Organization in 2002, a higher educational market depicted a significant impact. Its higher education became a part of the business service, which could import and export to different nations. Maintaining educational quality and competing with international educational providers, therefore, remain very important issues for educational leaders. In this case study, researchers analyzed a leading transnational education company, DA Educational Consultant Cooperation (DAECC) in Taiwan, as well as analyzed DAECC’s educational marketing strategy, promotional channels, cost management, and e-learning supportive system. In addition, this study discusses marketing-decision factors and how to acquire an appropriate decision-making for transnational program success.

Keywords: Transnational Program, Marketing Strategy, Promoted Allocation